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Before any code was written, Send needed a home. That search led to send.it, a domain registered in 1996 by Federico Seveso, the same person who sold pin.it to Pinterest. What followed wasn't a typical acquisition. It was a lease-to-own deal, paid quarterly in USDC, built on a handshake. In October, we made the final payment. Federico didn't just sell the domain. He became an advisor and claimed the /domain sendtag. This is how it happened.
Every product has a beginning.
For /send, it wasn’t an app, a token, or even a community.
It was a domain.
Long before the first designs, before contributors joined, before a single line of code was deployed, there was one thing we knew for certain: the brand had to feel inevitable—like something that already existed, waiting to be discovered.
The name was already there: /send.
But its digital home wasn’t.
Our team began exploring domain options early in the first contribution round. The goal was simple: find a home that reflected the clarity, utility, and global ambition of the project.
That path led to send.it, a domain registered in 1996 by Federico Seveso — the same domain veteran who once sold pin.it to Pinterest.
We reached out.
A few emails turned into conversations.
Conversations turned into trust.
And trust became the foundation of something you rarely see in this industry anymore.
In a landscape driven by contracts, smart or otherwise, this agreement started with something far more human: a handshake.
Federico agreed to a lease-to-own structure, paid quarterly in USDC. No legal labyrinth. No friction. Just aligned intent and mutual conviction.
In October, we made the final payment.
Today, /send owns send.it — fully, permanently, and proudly.
As this relationship grew, something unexpected happened:
Federico didn’t just become the previous owner of send.it.
He became an advisor.
A supporter.
A believer.
A /sender.
To mark this connection, he now holds the /domain sendtag — a symbolic reminder of where the story began.
Before the ecosystem took shape, before the product suite expanded, before a community formed around a shared vision, there was this moment — a simple, human agreement that shaped everything that followed.
It set the tone for how /send operates: with clarity, integrity, and a commitment to building things that last.
And this is only the beginning.
We’re building a space where ideas move faster, creativity feels effortless, and every message matters. Your support and feedback help shape the future of how we connect, share, and create—together.
